
The Official Fundraising Technology to Help Republicans Win

The Official Fundraising Technology to Help Republicans Win
WinRed was created by a united front of the 2020 Trump Campaign and GOP committees
ActBlue was the Democrats’ fundraising weapon for over twenty years, and the GOP had no answer to it despite several attempts to stand up an answer. Their conduit PAC has powered small-dollar donations at massive scale for tens of thousands of campaigns. Without a Republican equivalent, the left’s financial advantage would be insurmountable.
This is the problem the Trump Team and the GOP addressed. WinRed closes that gap by matching ActBlue’s financial model, but with many more features that help campaigns raise more.
ActBlue pioneered the model. WinRed perfected it, ensuring Republicans never again fight with one hand tied behind their back.
WinRed is structured with a Conduit PAC, which routes donations from donors to campaigns or committees chosen by the donor. The PAC plays no role in choosing recipients, but the setup allows donors to give to multiple candidates with a single credit card transaction.
This setup also protects against Big Tech as WinRed is the sole merchant account, making it impossible to cancel an individual campaign. If Big Tech wanted to cancel a single campaign they’d have to cancel all 8,000 (and growing) campaigns. Our scale is a shield against this threat.
60% of all campaign donations come from donors with saved profiles from the thousands of campaigns working on one platform. These donors:
By providing presidential-level fundraising technology to every Republican race in America — from local school boards to the U.S. Senate — and through our Conduit PAC structure, we create network effects that raise all boats. Since 2020, campaigns on WinRed have directed nearly $400 million to other aligned campaigns using these tools.
That scale not only helps campaigns raise more money, but also allows us to take on Big Tech, liberal attorneys general, and frivolous lawsuits on behalf of campaigns across the country, helping prevent individual campaigns from being canceled.
In becoming the trusted tech partner to Republican campaigns, Super PACs, and other organizations, WinRed’s products, features and customer support have resulted in sustained and growing grassroots financial support.
Add widgets to any page or upsell to drive urgency, highlight impact, and boost conversions, increasing donor conversion rates by 7%. A must-have on every WinRed donation page.
Let donors cover transaction costs so more of each gift goes to your campaign. 57% of donors opt in, boosting your bottom line effortlessly.
Let supporters commit to future donations—useful for matching goals or momentum-building ahead of key deadlines.
WinRed is home to the largest community of conservative and Republican donors with saved payment methods – more than any other platform in politics.
Behind every page view and donation, there’s a dedicated team making sure campaigns run smoothly, donors get answers quickly, and Republican candidates have the support they need to compete and win.
Contact us if you need assistance. Contact Support Team
In less than four months, WinRed welcomed 1,000 new campaigns to the platform — the fastest we've ever hit this milestone.
Continue ReadingWinRed provides features built specifically for high-dollar programs to help streamline high-dollar giving.
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