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Statewide Candidates in 2025 Raised 25% More on WinRed than in 2021

Top statewide races this election cycle experienced a 25% surge in revenue on WinRed, with a number of additional metrics proving heightened revenue through WinRed features compared to four years ago.

Jack Ciattarelli in New Jersey, and Winsome Earle-Sears, Jason Miyares, and John Reid in Virginia all experienced expanded support in their respective 2025 races, in comparison to these same races last cycle.

Cumulatively, these races saw:

  • Total funds raised increased by 25%
  • Total donor reach grew by more than 40%
  • Money Pledge revenue surged more than 360%
  • Recurring giving increased by more than 350%
  • Cover Processing Fees opt-in rate increased 50% 

These jumps in campaign performance are a reflection of audience expansion, stronger secondary conversions, and higher engagement on WinRed.

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