---
title: 4 Amazing Stats That Show The Power of WinRed’s Network Effect
description: WinRed has millions of donor accounts. Here are a few stats that show the critical impact these donors have on all organizations across the platform.
---

[WinRed Blog ](https://winred.com/blog)

# [4 Amazing Stats That Show The Power of WinRed’s Network Effect](https://winred.com/blog/4-amazing-stats-that-show-the-power-of-winreds-network-effect)

 Written by [Mitchell](https://winred.com/blog/author/mitchell) | Aug 29, 2023 3:37:02 PM

**WinRed has millions of donor accounts, and more are added every day.**

Thousands of campaigns across the country are bringing in new donors and helping grow that network.

Why do these donor profiles matter? Below are a few stats that show the critical impact these donors have on all organizations across the platform.

##### What is a WinRed Donor Profile?

Donors can create a WinRed user account and save their payment information to donate to campaigns with one click. They can also raise money for campaigns with [Team Pages](https://support.winred.com/en/articles/5577884-team-pages-bundling).

**These donors are highly engaged and dedicated to supporting their favorite candidates.**

[**Learn more about WinRed donor accounts here**](https://support.winred.com/en/articles/3209726-review-and-download-donor-data#h_1fa395eb89)**.**

##### 1. Donation Page Conversions

**  
 Donors with WinRed profiles convert 520% higher on donation pages.**

WinRed’s [donation pages](https://support.winred.com/en/articles/3058632-create-a-donation-page) are optimized to help every campaign raise more online, from President to School Board.

##### 2. Opt-in to Recurring Donations

**  
 Donors with WinRed profiles make recurring donations at a 20% higher rate.**

A strong recurring program helps campaigns manage cash flow throughout the election cycle.

##### 3. Upsell Conversion Rate

**  
 Donors with WinRed profiles give to Upsells at a 30% higher rate.**

These [Upsells](https://support.winred.com/en/articles/4003866-create-upsells-upsell-flows) ask for additional donations, offer special merchandise, or ask donors to give to other campaigns that need support.

##### 4. Fewer Bank Disputes

**  
 Donors with WinRed profiles dispute with their banks 50% less.**

High dispute rates with banks can lead to chargebacks and increased fees.

##### How to Use These WinRed Donor Accounts

There are three main ways to use WinRed donor profiles in your fundraising:

- **One-Click Donations: **[This powerful feature](https://support.winred.com/en/articles/4104313-how-to-setup-one-click-donations) allows logged-in WinRed donors to make donations with a single click from within a fundraising email.

- **Segment Your List:** WinRed [data exports](https://support.winred.com/en/articles/3209726-review-and-download-donor-data) will tell you whether a donor has a profile or not. Segment your list and send these highly engaged donors unique content and fundraising appeals.

- **Add a Create Account Upsell: **Add the [Create Account Upsell](https://support.winred.com/en/articles/3299578-types-of-upsells#h_1bbf9730be) to your Upsell Flow and encourage more donors to create a WinRed donor profile.

Are you a State, Local, or Federal campaign not on WinRed? [**Register here today!**](https://winred.com/register)

[View full post](https://winred.com/blog/4-amazing-stats-that-show-the-power-of-winreds-network-effect)

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