---
title: 8 Ways to Personalize WinRed Pages With Merge Parameters
description: Use WinRed Merge Parameters to personalize and customize the text a donor sees on your WinRed donation pages and upsells.
---

[WinRed Blog ](https://winred.com/blog)

# [8 Ways to Personalize WinRed Pages With Merge Parameters](https://winred.com/blog/8-ways-to-personalize-winred-pages-with-merge-parameters)

 Written by [Mitchell](https://winred.com/blog/author/mitchell) | Oct 6, 2023 7:55:08 PM

[WinRed Merge Parameters](https://support.winred.com/en/articles/6960442-personalize-your-winred-pages-and-upsells) make it easy to personalize and customize the text a donor sees on your pages and upsells.

**Here are eight features you can personalize with Merge Parameters** ⬇️

##### 1. Donation Stream

****

We added a bunch of [new updates to Donation Streams recently](https://winred.com/blog/donation-stream-widget-upgraded/).

You can take them a step further by using merge parameters to insert the donor’s name directly into the stream to encourage them to give.

**Remember: Donation Streams work on Pages and Upsells!**

##### 2. Exit Intent

When a donor tries to leave the page, you can trigger a pop-up that encourages them to complete their gift.

Merge parameters allow you to add donor info to the [Exit Intent](https://support.winred.com/en/articles/4837085-add-widgets-to-your-pages-and-upsells), and you can include as many as you want! Include the donor's name, zip code, average gift, etc.

##### 3. Custom Fields

You can add a merge parameter to any [Custom Field.](https://support.winred.com/en/articles/6980899-add-custom-fields-to-pages)

This is helpful to personalize and boost engagement on surveys and polls.

##### 4. Recurring Callout

Insert merge parameters directly into the [recurring callout](https://support.winred.com/en/articles/5207895-access-the-advanced-recurring-settings#h_12ab754074) to help increase recurring opt-ins.

##### 5. Money Pledge Callout

Similar to the recurring callout, add merge parameters into the callout for [Money Pledges](https://support.winred.com/en/articles/5107824-create-and-manage-money-pledges#h_ee0db0bdd1) to increase opt-ins.

##### 6. Donation Buttons

[Text can be added to any donation button](https://support.winred.com/en/articles/3058632-create-a-donation-page#h_a65f181283), and with merge parameters, you can add the donor's name or any other donor data you want.

If you know the donor's average gift, you can make a button with that amount and add text asking them to give.

##### 7. Upsells

Our latest feature lets you add merge parameters to [Upsells](https://support.winred.com/en/articles/4003866-create-upsells-upsell-flows).

This means you can create personalized content on any upsell using a donor's information.

##### 8. Password Callout

Add merge parameters to a [Password-Protected Page](https://support.winred.com/en/articles/8337050-password-protected-pages#h_92f1559ded).

This lets you customize the callout text with a donor's name to encourage them to enter the password and access the page.

[**Learn all about Merge Parameters here.**](https://support.winred.com/en/articles/6960442-personalize-your-winred-pages-and-upsells)

[View full post](https://winred.com/blog/8-ways-to-personalize-winred-pages-with-merge-parameters)

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