How WinRed Conduiting Boosted Van Epps to Victory in TN

Nearly $60,000 in additional donations were conduited to Congressman-Elect Matt Van Epps to show support for his special election race in Tennessee’s 7th district.

Republicans across the country worked together to support a fellow Republican vying for a congressional seat. In total, 38 campaigns and committees used WinRed’s conduiting feature to split donations with Van Epps. 

35% of Van Epps’ total donor emails came from campaigns and organizations on WinRed who added Van Epps to their donation pages and upsells.

According to Jacob Hawkins, President of Digital at Creative Direct, who ran digital fundraising efforts for the Van Epps campaign:

“Our focus as digital fundraisers has to be to raise money that can be put into a campaign’s voter contact. On our side of the aisle, we have to work together more to get dollars to critical campaigns that impact our majorities. The best way to do that in digital is by using WinRed’s conduit features. 

Conduiting broadened our reach and helped nationalize the race. It costs nothing for others to send an email that raises money, significantly reducing the cost of fundraising. For those who did conduit fundraising asks, this also worked for them as a way to engage those who have never given to them before or to get a second donation. 

When campaigns tap into conduiting the way we did, they stretch every dollar further, drive more resources into voter contact, and ultimately strengthen our campaigns.”

With the Congressman-Elect’s win on Tuesday, Republicans add to their majority in the House as the 2026 midterms quickly approach.

Conduiting is a must-use tool on WinRed to help Republicans nationwide raise more and win next year. 

Campaigns on WinRed have already sent other campaigns they align with nearly $400 million using these tools over the last 5 years.

The conduit set up, which is unique to WinRed, allows donors to give to multiple candidates at once with a single credit card transaction. 

Without this, donors would have to make multiple unique credit card transactions for each gift, risking confusion with banks and limiting scale. ActBlue solved this problem for Democrats 20 years ago, and it’s been a major factor in their fundraising advantage.

By providing Presidential-level fundraising tech to every single Republican race in America, from local school boards up to the U.S. Senate, and by using our Conduit PAC structure, we are not only creating a network effect that raises all boats, but this scale ensures we can wrestle against Big Tech, Liberal Attorneys General, and frivolous lawsuits on behalf of every campaign, preventing individual campaigns from getting canceled.

Learn more about splitting donations with other candidates and committees here.

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