The WinRed Effect: WinRed’s Impact on the Small Dollar Ecosystem

For years, Democrats had a commanding lead in digital fundraising thanks to ActBlue. It was a serious gap—one that left Republican campaigns scrambling to catch up online.

That’s exactly why we built WinRed: to level the playing field and create a powerful, unified fundraising infrastructure for the GOP.

Today, we’re not just closing the gap—we’re building a durable advantage. And new data from the last few cycles shows just how far we’ve come.

Read the Full Memo Here

The Big Picture: A Rapidly Maturing Ecosystem

Republicans who win elections and raise more money overwhelmingly choose WinRed. We are a platform made by Republicans for Republicans, and our track record speaks for itself.

Across three election cycles, Republicans raised $5.6 billion in fundraising through WinRed, fueled by contributions from 8.8 million individual donors. The 2024 cycle alone generated $1.8 billion from 4.5 million donors, reflecting both sustained and growing grassroots financial support.

Since 2020, WinRed has earned the trust of the entire Republican Party, including

President Trump’s 2020 and 2024 campaigns
Every GOP presidential candidate
Major national committees, including the RNC, NRSC, NRCC, and RSLC.
All Republican Senators
97% of Republican House members
Thousands of candidates at every level

Campaign Adoption Is Surging

From January to June 2025 alone:

Campaign signups increased 60% compared to 2021

74% of those signups came from state-level campaigns

The growth isn’t just wide—it’s deep, reaching far beyond federal races into the heart of the grassroots.

Down-Ballot Fundraising Is Exploding

State-level campaigns saw extraordinary growth this cycle. With more candidates and caucuses activating merchant accounts on WinRed, fundraising scaled rapidly across all 50 states.

With smarter tools, down-ballot campaigns are running like top-tier operations—and getting real results.

Efficiency Gains in Congressional Fundraising

House candidates are seeing massive improvements:

30% increase in total raised

125% growth in recurring donors

Average donation fell from $38 to $23

That’s more donors, more predictable revenue, and more sustainable grassroots momentum.

Smarter Tech = Smarter Campaigns

Feature usage is rising fast—and it’s driving better performance:

Widget usage up 4,300% (boosting conversion rates by 7%)
Money Pledge usage up 900%
Merch stores more than doubled

Campaigns are becoming more optimized, more creative, and more effective with each new cycle.

Collaboration Across the Party

GOP campaigns are now working together at scale:

$364 million has been shared between campaigns via WinRed

This kind of coordinated fundraising was once exclusive to the left. Now, Republicans have the tools to match—and surpass—that model.

The Power of Saved Profiles

In 2024, 46% of all donors had a Saved Profile—and the impact was measurable:

20% more likely to opt into recurring
30% more likely to accept upsells
50% less likely to dispute charges

By reducing friction and increasing trust, Saved Profiles help donors give with confidence—building lasting relationships that translate into more recurring support and stronger campaign performance.

Support That Goes Beyond Software

WinRed isn’t just a platform—it’s a partner:

750,000+ donor support conversations in 2024
Embedded support teams for top-tier campaigns
25,000+ campaign-side support touchpoints
95% satisfaction rating

Behind every page view and donation, there’s a dedicated team making sure campaigns run smoothly, donors get answers quickly, and Republican candidates have the support they need to compete and win.

In just a few short years, WinRed has transformed Republican digital fundraising from a disadvantage into a competitive edge—and now, a strategic advantage. By uniting the party on a single, battle-tested platform, empowering campaigns with smarter tools, and building deeper relationships with millions of grassroots supporters, we’ve created an ecosystem that’s bigger, faster, and more efficient than ever before.