For years, Democrats had a commanding lead in digital fundraising thanks to ActBlue. It was a serious gap—one that left Republican campaigns scrambling to catch up online.
That’s exactly why we built WinRed: to level the playing field and create a powerful, unified fundraising infrastructure for the GOP.
Today, we’re not just closing the gap—we’re building a durable advantage. And new data from the last few cycles shows just how far we’ve come.
Republicans who win elections and raise more money overwhelmingly choose WinRed. We are a platform made by Republicans for Republicans, and our track record speaks for itself.
Across three election cycles, Republicans raised $5.6 billion in fundraising through WinRed, fueled by contributions from 8.8 million individual donors. The 2024 cycle alone generated $1.8 billion from 4.5 million donors, reflecting both sustained and growing grassroots financial support.
Since 2020, WinRed has earned the trust of the entire Republican Party, including
From January to June 2025 alone:
The growth isn’t just wide—it’s deep, reaching far beyond federal races into the heart of the grassroots.
State-level campaigns saw extraordinary growth this cycle. With more candidates and caucuses activating merchant accounts on WinRed, fundraising scaled rapidly across all 50 states.
With smarter tools, down-ballot campaigns are running like top-tier operations—and getting real results.
House candidates are seeing massive improvements:
That’s more donors, more predictable revenue, and more sustainable grassroots momentum.
Feature usage is rising fast—and it’s driving better performance:
Campaigns are becoming more optimized, more creative, and more effective with each new cycle.
GOP campaigns are now working together at scale:
This kind of coordinated fundraising was once exclusive to the left. Now, Republicans have the tools to match—and surpass—that model.
In 2024, 46% of all donors had a Saved Profile—and the impact was measurable:
By reducing friction and increasing trust, Saved Profiles help donors give with confidence—building lasting relationships that translate into more recurring support and stronger campaign performance.
WinRed isn’t just a platform—it’s a partner:
Behind every page view and donation, there’s a dedicated team making sure campaigns run smoothly, donors get answers quickly, and Republican candidates have the support they need to compete and win.
In just a few short years, WinRed has transformed Republican digital fundraising from a disadvantage into a competitive edge—and now, a strategic advantage. By uniting the party on a single, battle-tested platform, empowering campaigns with smarter tools, and building deeper relationships with millions of grassroots supporters, we’ve created an ecosystem that’s bigger, faster, and more efficient than ever before.