Digital Momentum: Campaigns Choose WinRed in Record Numbers

Campaigns are signing up for WinRed at record rates. From January to June in the past several off-years, we’re seeing a clear increase in the number of account signups on WinRed – almost a 60% increase from 2021.

A Closer Look: So far this year, 74% of new signups are state-level candidates, solidifying WinRed’s continued momentum and popularity with Republican candidates at all levels of government.

Campaigns are increasingly prioritizing digital strategy, and WinRed has firmly established itself as the platform of choice. The continued momentum in onboarding reflects a broader recognition that success in today’s political landscape requires more than just an online presence—it demands a platform designed for performance and scale.

As we observe sustained growth and strong outcomes for Republican candidates, WinRed remains committed to ongoing innovation that empowers campaigns and drives winning results.

Up Next: a major upgrade to our Page Builder—coming very soon. It’s a refreshed, more powerful tool that makes it even easier to create, manage, and optimize high-performing donation pages.

WinRed’s next big upgrade is on the way—but the results are already in. Campaigns using our platform are raising 40% more, thanks to a feature set that’s built to deliver.

• 🎯 Upsell Pathways: Empower an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes
• 👤 Petition Pathways: Allow an organization to dynamically redirect leads from a petition to a donation page based on donor attributes and responses.
• 💳 Cover Processing Fees: Let donors cover transaction costs so more of each gift goes to your campaign. 57% of donors opt in, boosting your bottom line effortlessly.
• ✍️ Money Pledges: Let supporters commit to future donations—useful for matching goals or momentum-building ahead of key deadlines.
• 🧩 Widgets: Add widgets to any page or upsell to drive urgency, highlight impact, and boost conversions, increasing donor conversion rates by 7%. A must-have on every WinRed donation page.
• 💰 High Dollar Pages: Custom pages built for major donors, with a reduced 3.2% processing rate to keep more money in campaign accounts.
• 🔗 Conduiting: Easily route donations to multiple campaigns or committees with a single click—perfect for joint fundraising efforts or endorsing candidates.
• 👕 Merchandise: Seamlessly offer branded gear and promo items that both raise money and build visibility.

Ready to win with WinRed? Sign up here or join an upcoming webinar here