Since 2019, WinRed upsells have generated more than $400 million for campaigns and committees, and one in five donors accepts one when they see it.
Four new features push that further, handing campaigns and committees sharper control over the wording, personalization, and design behind every post-donation ask. Here's what you can now do:
1. Nudge Widget Now Runs on Upsells Too
WinRed's Nudge Widget no longer lives only on donation pages. It now runs on upsells too, prompting donors to jump up to the next donation tier right as they select an amount.
Widgets typically drive a 7% conversion lift. That tracks: donors are still holding their wallets out and feeling generous seconds after giving, so a well-placed nudge toward a bigger gift often lands even better on an upsell than it does on the original donation page.
2. Choose Your Own Accept Button Text
Campaigns and committees can now pick their accept button text from a drop-down menu instead of relying on one default label.
That flexibility lets you match the button copy to a candidate's voice, tighten it to fit the rest of the page, and run tests to find which wording donors respond to best.
3. Choose Your Own Decline Button Text
The decline button gained the same flexibility. Instead of one generic "Decline," you can now select from several options in a drop-down menu. Like the accept button, this gives you room to choose text that fits the candidate and compare which version performs best with donors.
4. Add Amount Labels to Upsell Buttons
Amount Labels, the short text tags already available on donation pages, now work on upsell donation buttons too. Instead of showing donors a plain dollar figure, you can add context to each option. Tags like "Most Popular" or "Become a Top Contributor" nudge donors toward a bigger gift instead of letting them default to the smallest amount out of habit.
Use These New Features in Your Upsells Today
Together, these four features hand you far more control over what a donor sees on your upsells. Since upsells already convert one in five donors who reach them, even small tweaks to this copy can move real dollars.
All four features are live now. Log into your WinRed account to start testing them, or email our team at support@winred.com with questions.
Will this change my existing upsells? No. Your current upsells keep their existing text and settings until you actively choose new options.
Does this cost extra? No. These features come standard with your WinRed account at no additional cost.
Can I set different accept/decline button text on different upsells? Yes. Each donation upsell has its own drop-down selection, so you can tailor accept and decline text campaign by campaign, or even upsell by upsell.
How much have upsells raised for Republican campaigns and committees on WinRed? Since 2019, WinRed upsells have generated more than $400 million for Republicans.