Upsells already rank among the most effective fundraising tools on WinRed: they've raised over $400 million since 2019, and 20% of donors opt into one when given the chance.
Four new features make upsells even more flexible, giving campaigns and committees finer control over the copy, personalization, and content behind every post-donation ask. Here's what's on the way:
1. Amount Nudge Widget on Upsells
The Nudge Widget is expanding to upsells, not just donation pages. It will encourage donors to bump up to the next-highest amount when they select a donation tier.
Pages using widgets see roughly a 7% lift in conversion on average, and the moment right after a donor gives, when they're still engaged and reaching for their wallet, is exactly when a well-timed nudge toward a bigger gift tends to land best.
2. Upsell Accept Button Text Drop-Down Selection
You'll be able to choose from a drop-down of multiple accept button options on your upsells instead of a single default label.
More customization means you'll be able to match the button text to the candidate's voice or the rest of the copy on the page, and test which option donors respond to most positively.
3. Upsell Decline Button Text Drop-Down Selection
The decline button on donation upsells is getting the same added flexibility. You'll be able to choose from a drop-down of multiple options instead of one blanket "Decline."
As with the accept button, this is about more customization: dial in copy that fits the candidate's style and see which version donors respond to best.
4. Amount Labels on Donation Buttons
You'll soon be able to add Amount Labels, the same short text tags you already use on donation pages, to each donation amount button on an upsell.
Instead of showing donors a standard, unlabeled dollar figure, you'll be able to frame each option with context. A tag like "Most Popular" or "Become a Top Contributor" gives donors a reason to reach for the higher amount instead of defaulting to the lowest one out of habit.
These four updates will give you a lot more say over what a donor sees on your upsells. And with upsells already converting 20% of donors who reach them, testing and dialing in these details will pay off.
Keep an eye on your WinRed account for these updates to roll out, or reach out to our team at support@winred.com with any questions in the meantime.
What are Upsells? An Upsell is a post-donation ask on WinRed. It's an additional giving opportunity shown to a donor right after they complete their initial donation, before they leave the page.
How much have upsells raised for campaigns? Over $400 million since 2019, with 20% of donors opting into an upsell when they're offered one. These four features are built to push both of those numbers higher by giving campaigns more control over the moment right after a gift.