Nudge Donors Higher with New Widget on WinRed

Now available on WinRed, the Nudge Widget encourages donors to contribute the next highest amount, aiming to increase the average gift amount across the platform.

The Nudge Widget allows users to customize the pop-up that appears when a donor clicks a particular donation amount, and points to the next highest donation amount on a page. 

Additionally, users can choose a Maximum Nudge Amount, where donors will not see the pop-up if giving over a certain donation amount.

This new release marks the 12th widget available on WinRed, giving campaigns even more ways to boost performance. 

Widgets can be added to any page or upsell to drive urgency, demonstrate impact, and motivate supporters to give. On average, pages using widgets see a 7% increase in donor conversion rates.

This feature works with merge parameters, allowing you to personalize the message to the donor. Check out this example here:

 

 

Enhance your pages and upsells by adding any of our available widgets.

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