Republicans Raise $250 Million With Merchandise on WinRed; Over 5 Million Items Purchased

Republican candidates and committees raised $250 million through WinRed’s merchandise feature, with over 5 million merch items purchased by donors nationwide since the platform’s launch.

Republicans raised over $18 million in merchandise sales in 2025 alone, with membership cards, hats, and t-shirts ranking as the best-selling products.

The average donation tied to a merchandise purchase is 32% higher than a standard online gift.

Before WinRed, merchandise came with real risk. Campaigns had to guess what would sell, buy inventory upfront, and manage shipping and fulfillment. Usually, you were left with boxes of unsold product.

WinRed removes those barriers.

With on-demand printing, items are only produced after they’re purchased. If a design sells a dozen units, only a dozen are printed. If it takes off, WinRed automatically scales production. Campaigns don’t touch inventory or logistics.

Merchandise is no longer a gamble or a side project; it’s a proven way to raise more money while reinforcing the campaign’s message and local narratives or memes.

Get started with merchandise today.

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