Republicans Raise $400 Million with WinRed Upsells

WinRed was built with a singular mission: to help Republicans win. Every feature we develop is designed to make fundraising easier, more effective, and more scalable for campaigns across the country — from local school board races to presidential campaigns.

That means constantly building technology that helps campaigns maximize every fundraising opportunity, strengthen donor engagement, and turn grassroots energy into real electoral results.

One of the clearest examples of that impact is WinRed’s upsell technology.

Republicans raised more than $400 million through WinRed’s upsell features alone — money that donors actively chose to give that likely would have otherwise been left on the table.

With 20% of donors this year opting in when given the opportunity, upsells are one of the most powerful revenue generators in digital fundraising.

Here are some of the strategies you can use with WinRed upsells:

1. Split Donations to Support Fellow Republicans
2. Add a Cover Processing Fees Checkbox to Upsells
3. Offer Merchandise Items to Donors
4. Give Options for Future Donations
5. Utilize Merge Parameters for Personalization
6. Create Custom Upsell Pathways for Different Donors

1. Split Donations to Support Fellow Republicans

Nearly $400 million has been shared between committees using WinRed’s conduiting and slating features.

By using donation upsells, campaigns can support fellow Republicans across the country by sending additional donations to other candidates, working together to win.

2. Add Cover Processing Fees Checkbox on Upsells

Give donors the option to cover the processing fees associated with their upsell donation — the same option that's already proven hugely popular on standard donation pages.

57% of donors choose to cover processing fees on landing pages, resulting in additional revenue for organizations and campaigns that choose to use it.

3. Offer Merchandise Items to Donors

Republican candidates and committees raised $250 million through WinRed’s merchandise feature, with over 5 million merch items purchased by donors nationwide since the platform’s launch.

Before WinRed, merchandise came with real risk. Campaigns had to guess what would sell, buy inventory upfront, and manage shipping and fulfillment. Usually, you were left with boxes of unsold product.

WinRed removes those barriers.

With on-demand printing, items are only produced after they’re purchased. If a design sells a dozen units, only a dozen are printed. If it takes off, WinRed automatically scales production. Campaigns don’t touch inventory or logistics.

Get started with merchandise today.

4. Give Options for Future Donations

Display a recurring button or money pledge directly on a donation upsell, giving donors yet another opportunity to commit to future giving.

Add a recurring checkbox or radio button to let donors choose their own subscription amount, or capture future intent with a money pledge — so donors who aren't ready to give again today can still commit to a future contribution.

Both options give campaigns far more flexibility in converting one-time donors into long-term supporters.

5. Utilize Merge Parameters for Personalization

WinRed offers a series of URL parameters you can use to customize both your pages and upsells dynamically.

This lets you personalize the call to action on an upsell with a donor's first name, state, or other attributes — making the ask feel more relevant and timely in the moment right after they've given.

6. Create Custom Upsell Pathways for Different Donors

WinRed's Upsell Pathways feature has had a massive impact on campaigns' ability to personalize what different donors see through an upsell flow.

Upsell Pathways allow an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes, such as a user's giving history or how they fill out a donation page.

Here are a few ways you can use Upsell Pathways:

• Slate with Other Candidates Based on Location: If a donor lives in a specific state, you can upsell to candidates in that state — a major boost for conduiting as you can connect donors with candidates more relevant to them.
  
• Target In-District Donors: Display different upsells to donors in your district vs. donors outside your district or state. A great example is using the Volunteer Upsell for local donors since they're more likely to help out than someone who lives far away.
• A/B Testing: Split traffic between two upsells to see which one performs best before committing.

Upsells should be a key part of your campaign's digital strategy and added to every page you make on WinRed.

Our team is here to help with any questions — reach out anytime at support@winred.com.

Ready to win with WinRed? Sign up here or join an upcoming webinar here.Ready to win with WinRed? Sign up here or join an upcoming webinar here.

FAQs

How much have Republicans raised with Upsells on WinRed?

Over $400 million has been raised by Republicans using WinRed's upsell feature.

How many Republican campaigns use WinRed today?

There are 8,000+ active Republican campaigns and organizations using WinRed for their online processing.

How much have Republicans raised by sharing donations with fellow Republicans on WinRed?

Nearly $400 million has been shared between committees using WinRed’s conduiting and slating features.