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Since its inception, the use of WinRed’s fundraising tools has grown rapidly as Republican campaigns have turned to digital strategy. From pages and widgets to upsells and money pledges, every major feature has seen significant expansion and growth. This upward trend reflects how WinRed continues to meet the evolving needs of its users in a fast-moving political landscape.
Between the 2020 and 2024 cycles, page creation on WinRed saw explosive growth. In 2020, campaigns and causes launched 59,001 pages. By 2024, that number had skyrocketed to 353,255 — a nearly sixfold increase.
This massive expansion reflects the growing demand for digital-first fundraising tools and the increasing confidence teams have in using WinRed to scale their programs efficiently.
Learn more about page creation here
Widget usage grew exponentially between 2020 and 2024, jumping from 32,272 to over 1.4 million — a staggering 4,300% increase.
This explosive growth shows how deeply embedded widgets have become in modern fundraising strategies. As teams look for faster, more flexible ways to engage supporters and drive conversions, widgets have emerged as a go-to tool for building high-performing donation experiences at scale.
Upsell creation more than doubled from the 2020 cycle to the 2024 cycle, increasing from 27,465 to 56,499.
This significant jump shows how upsells have become a more essential part of fundraising strategies, with campaigns and causes increasingly using them to maximize donor engagement and increase revenue per contribution.
Money pledge creation surged from 1,561 in the 2020 cycle to 15,554 in 2024 — a nearly 900% increase.
This sharp rise underscores a broader shift toward recurring giving and sustained donor support. Campaigns are increasingly using pledge tools to build predictable revenue and long-term donor relationships.
Learn more about Money Pledges here
Petition page creation grew from 7,331 in the 2020 cycle to 21,228 in 2024 — nearly tripling.
This strong increase shows that petitions remain an effective tool for list-building and supporter activation. Campaigns continue to rely on petitions to turn interest into action and bring new supporters into the fold.
Learn more about Petition Pages here
Merch product creation more than doubled from 7,077 in 2020 to 18,156 in 2024.
This growth shows that campaigns and organizations are increasingly turning to merchandise not just for fundraising, but also for brand building and supporter engagement. Merch is playing a bigger role in modern digital programs.
The growth in feature usage on WinRed from 2020 to 2025 demonstrates the platform's increasing importance for digital fundraising. With more pages created each year and increased use of upsells, money pledges, and widgets, campaigns are relying more on WinRed’s tools to raise money and engage supporters.
This steady rise shows that users find real value in the platform — it’s helping them raise more, faster, and more efficiently. As WinRed continues to evolve, this trend highlights its role as a key driver of innovation and success in Republican online fundraising.
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