Unlocking the Power of Recurring Donations with Merchandise

WinRed’s Zero-Touch Merchandise has become a key fundraising tool for Republican and Conservative campaigns and groups. Our easy setup and no upfront costs make it accessible for everyone to use.

Our latest update adds a new way to offer merch to your supporters. When a donor comes to your page, you can require that the donation be set to recurring in order to qualify for the merchandise item. This is yet another tool available to campaigns using WinRed. Below are some tips on how to get started using this.

Why do we love it?

• This feature will increase your recurring opt-ins, ensuring sustained support for your campaign.
• If a donor decides not to opt-in for recurring donations, no merchandise order will be placed. As a result, your organization won’t incur any product costs, leading to a larger net margin.
• Offers a fresh approach to promote your membership program and reward donors who opt-in.

How to get started:

1. Membership Cards for Sustaining Supporters:

Revamp your membership card donation page by adding the Recurring Donation option. Make it a requirement for donors to opt-in for monthly contributions, unlocking their exclusive membership card in the process.You can utilize the merchandise tiers feature to introduce multiple levels of membership cards (bronze, silver, gold) at different price points, encouraging donors to choose the tier that aligns with their commitment level.

2. Create a Donor Club for Recurring Donors:

Establish a donor club exclusively for recurring donors, offering a shirt or other gift as a reward for joining. This approach not only encourages initial sign-ups for recurring donations but also helps to cultivate long-term relationships with your most loyal supporters. Members of the donor club can feel valued and connected to your organization, leading to increased engagement and continued support over time.

3. Pair with our Multi-Item Selector for Seamless Gift Selection:

Empower donors to select their preferred gift seamlessly by integrating our multi-item selector feature with the option to opt for recurring donations. Donors appreciate being able to choose a gift that resonates with them personally, increasing their satisfaction with the donation process and potentially leading to higher conversion rates for recurring donations.

Unlock the full potential of your digital fundraising program by adding in Recurring Donations on a Merchandise Campaign. Whether you’re enticing donors with exclusive membership cards, creating a donor club, or utilizing our multi-item selector, this feature is a game-changer in driving sustained support for your campaign. 

Are you a State, Local, or Federal campaign not on WinRed? Register here today!