The WinRed Playbook
If you want to be creative and aggressive about online fundraising with WinRed then you need to check out our Playbook of fundraising ideas. It’...
WinRed has successfully established itself as the major fundraising arm for the Republican party. As a result of the hard work from GOP leadership and President Donald Trump, we’re excited to announce that WinRed has raised $101 million in our first 190 days since launching!
This milestone is no small feat and WinRed has accomplished in two quarters, a task which took ActBlue 5 years to raise.
The good news doesn’t stop there, GOP candidates and committees have raised more than $70 million in the 4th Quarter of 2019 – more than double the $31 million raised on WinRed in the previous quarter.
Impeachment had a lot to do with the online money surge. WinRed donation pages that include the word “impeach” or “impeachment” raised over 300% more than non-impeachment pages. In fact, after the House Democrats formally opened their impeachment inquiry on October 31st, WinRed fundraising spiked 176% per day on average.
With the boost of online GOP fundraising, campaigns + committees nationwide continued to aggressively migrate to WinRed. Today, 100% of GOP State Parties, 80% of GOP senators, and 78% of House Republicans use WinRed.
Ready to join WinRed and join the hundreds of campaigns and committees who have already made the switch?