Top 10 WinRed Features of the 2024 Cycle

As this election season comes to an end, we would like to wish all Republican candidates good luck in their races! Thousands of campaigns across the country have worked tirelessly this year, and WinRed is proud to have played a part in their fundraising operations.

This past year, WinRed released numerous new features to the platform to boost fundraising for candidates and organizations, and to enhance user efficiency and convenience in the platform.

We have more in store for you in 2025 – but for now, let’s take a look at the Top 10 WinRed Features of 2024!

1. Upsell Pathways

WinRed’s Upsell Pathways feature has had a massive impact on a campaign’s ability to personalize what different donors see through an upsell flow.

Upsell Pathways allows an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes, such as a user’s giving history or how they fill out a donation page.

Upsell Pathways has racked up over $20 million in extra revenue for campaigns by customizing what a donor sees based on their personal attributes and preferences.

2. Petition Pathways

WinRed’s Petition Pathways feature has brought additional personalization to lead generation and the transition from a poll or questionnaire to a donation ask.

Petition Pathways allows an organization to dynamically redirect leads from a petition to a donation page based on donor attributes and responses.

3. Video Pages

A year ago, we launched a brand new page type on WinRed: Video Pages.

Video pages let donors watch a video and give to a campaign simultaneously, and have been the tool of choice for live-streaming debates, rallies, announcements, and other events.

Donations to Video Pages have raised campaigns an extra $4 million toward more field offices, staff, ads, campaign materials and other crucial necessities.

4. Bulk Page Duplication

Over 47,000 new pages have been made in record time using the Bulk Page Duplicator, which allows users to duplicate a specific page in bulk and apply bill-pay to the new copies.

This is helpful if you are prospecting with bill-pay only vendors and need to create multiple copies of the same page.

With this feature, users have saved a ton of time that would have previously been spent creating and duplicating pages for different purposes. 

You can read more about how this feature works here.

5. Custom Field Results Widget

The Custom Field Results Widget allows you to display the results of a poll or survey to your supporters on a subsequent step, creating a better experience for donors.

With this widget released this year, there are now 11 widgets on WinRed to use. Pages with a widget raise more and the multitude of options gives you plenty of ways to customize and experiment with your pages.

6. Media Management Overhaul

WinRed released two updates regarding media management on the platform this year: 

• New Media Library

Use the Media Library to download, delete, and search for images that have been uploaded to your organization on WinRed. More information here.

• Image Uploader Overhaul

This new slide-out menu is easier to use and lets you search by file name for the image you want. Delete unneeded images directly in this menu and grab a URL of an image to embed elsewhere.

7. Require Recurring for Merch

You can require a donor to make their gift recurring to qualify for a merchandise item on a donation page. This is a great way to incentivize donors to opt-in to recurring donations and offer merchandise.

The recurring opt-in rate when merch is required is 927% higher than a typical recurring checkbox on WinRed, proving this to be an effective marketing strategy for campaigns and organizations. 

Get started with merch here.

8. Virtual Terminal

With Virtual Terminal, every account can securely and quickly process donations on behalf of a donor within their WinRed account. Whether you’re processing donations as a high-dollar team, direct mail, or in-person, Virtual Terminal is the perfect tool.

Pricing is dynamic based on the amount. Donations of $500 and above use our high dollar rate of 3.2%, and donations below $500 are charged 3.94%.

Candidates and organizations processed $3 million using Virtual Terminal since its release in July.

9. Upsell Enhancements: 

Upsells got several upgrades this year that allow you to make additional asks of donors throughout your upsells, and that let you personalize your upsells for your donors. 

• Recurring Ask on Donation Upsells

As of this year, you can now display a Recurring Button on a Donation Upsell to give donors another opportunity to opt into a recurring donation.

• Cover Processing Fees on Upsells

You can now give donors the option to cover the processing fees associated with their upsell donation.

50% of donors choose to cover the processing fees for their donation on landing pages, suggesting that this new option on upsells will result in additional revenue for organizations and campaigns that choose to use it.

• Merge Parameters

WinRed has a series of helpful URL parameters that you can use to customize your pages and upsells. This lets you personalize the call to action on an upsell with a donor’s first name and state, as an example.

10. Dynamic Amounts & Control Groups

Personalization has been a large focus for WinRed this year, and Dynamic Amounts was one of several features we released to upgrade a donor’s experience. 

Using Dynamic Amounts, if a donor meets certain criteria based on their giving history, the button amounts they see change accordingly, customizing each donor’s experience individually.

In just a few months, Dynamic Amount segments have raised campaigns and organizations over $10 million.

You can also add a Control Group to your Dynamic Amount segment to A/B test your segment, compare the data and make adjustments as needed.

WinRed has even more on the way in 2025 that we cannot wait to share with you. Stay tuned for more updates and our newest feature releases!

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.