2024 Cycle Recap – $1.8B Raised for Republicans

Since its inception in 2019, WinRed has become the go-to platform for Republican candidates and organizations nationwide who want to maximize their online fundraising efforts. 

In the 2024 cycle, WinRed helped campaigns, including President Trump, process $1.8 billion. 

• 4.5 million donors gave $1.8 billion to President Trump, Republican candidates and organizations.

• Over 5,800 campaigns and organizations used the WinRed platform in the 2024 cycle, a 177% increase in usage in four years.

• 54% of donors this cycle were new to the WinRed platform, driven in large part by President Trump’s massive fundraising haul and growing popularity among practically every piece of the electorate. 

• 46% of donors this cycle have a saved donor profile with WinRed, making giving to Republican candidates and organizations quick and convenient.
• The number of donors who contributed through WinRed increased by 68% from the last cycle.

• 30% of donors opted into at least one upsell, and overall upsell revenue rose 16% from the previous cycle.

• Candidates and committees conduiting to one another expanded significantly, with conduiting revenue up 44% from the last cycle.

New Features that Raised Campaigns More

WinRed added powerful new features, adding serious depth and advanced capabilities to every single Republican fundraising operation. Those features made a big difference.

• Upsell Pathways increased personalization power for campaigns by customizing what a donor sees based on their personal attributes and preferences.

• Petition Pathways brought additional personalization to lead generation and the transition from a poll or questionnaire to a donation ask.

• Video Pages are a great tool for live-streaming events and were used throughout the election season for rallies, debates, and receptions.

• Over 57,000 new pages have been made in record time using the Bulk Page Duplicator, which allows users to duplicate a specific page in bulk and apply bill-pay to the new copies.

• This cycle, the recurring opt-in rate when merchandise is required is 927% higher than a typical recurring checkbox on WinRed, proving this to be an effective marketing strategy for campaigns and organizations. 

• With Virtual Terminal, every account can securely and quickly process donations on behalf of a donor within their WinRed account. 

• Upsells got several upgrades this cycle, allowing you to make new and innovative asks of donors during the upsell journey. We also enhanced the customization settings to let you personalize your upsells.

• The Custom Field Results Widget lets you show your donors the results or a survey or poll that they take, bringing more interaction and collaboration to the donor experience. 

• Using Dynamic Amounts, if a donor meets certain criteria based on their giving history, the button amounts they see change accordingly, customizing each donor’s experience individually.

There’s so much more in store in 2025 that we can’t wait to announce! Stay tuned for the latest updates and feature releases on WinRed.

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.