WASHINGTON, D.C. – WinRed announced today that it processed $559 million in 2021, including $158 million in the fourth quarter. Over 3,200 campaigns and organizations currently use WinRed, with more than 1,350 of those at the State and Local level.
“Following a record year of fundraising, WinRed is hitting the ground running in 2022,” said Gerrit Lansing, President of WinRed. “Between WinRed’s lower fee structure and continued growth and innovation, we’re putting Republicans at a competitive advantage. We’re leaving no stone unturned to ensure a successful midterm election for the GOP.”
On January 1, WinRed officially lowered its processing fees to 3.94%, making it cheaper than ActBlue and helping GOP campaigns save millions of dollars this election year.
$80.7 million was processed at the State and Local level in 2021, a 638% increase from 2020, as WinRed expanded down-ballot to equip campaigns at every level with the best fundraising technology on the market.
- $32 million was contributed to State and Local campaigns in Q4, a 264% increase from Q1.
$209.3 million was raised from first-time donors to campaigns in 2021 as GOP campaigns invested early to build their fundraising programs ahead of the 2022 elections.
- $63.4 million came from first-time donors to campaigns in Q4, an 87% increase from Q1.
Q1 2021 Breakdown:
Total Contributions: $124 million
Average Donation: $37.96
First-time Donors to Campaigns: $33.9 million
State and Local Candidates: $8.8 million
Q2 2021 Breakdown:
Total Contributions YTD 2021: $255 million
Total Contributions in Q2: $131 million
Average Donation: $36.64
First-time Donors to Campaigns: $51.5 million
State and Local Candidates: $16.1 million
Q3 2021 Breakdown:
Total Contributions YTD 2021: $401 million
Total Contributions in Q3: $146 million
Average Donation: $37.60
First-time Donors to Campaigns: $60.5 million
State and Local Candidates: $23.8 million
Q4 2021 Breakdown:
Total Contributions YTD 2021: $559 million
Total Contributions in Q4: $158 million
Average Donation: $37.03
First-time Donors to Campaigns: $63.4 million
State and Local Candidates: $32.0 million
WinRed Lifetime Numbers:
WinRed Lifetime Raised: $2,656,938,579
Total Conduited Raised for House & Senate: $114,162,920
Raised From Unique WinRed Features: $1,181,384,900.
Average Donation: $44.30
Volunteers Converted: 524,344
24-Hour Record: $27,095,923 on Oct 31, 2020
More About WinRed:
Countering the Democrats’ ActBlue fundraising machine, WinRed is the leading Republican online fundraising technology platform utilized by a united front of Republican candidates and GOP party committees – including the Republican National Committee (RNC), the National Republican Congressional Committee (NRCC), the National Republican Senatorial Committee (NRSC), the Republican State Leadership Committee (RSLC), the Republican Governors Association (RGA), and Save America JFC. In total, over 3,200 campaigns currently raise money on WinRed.