6 WinRed Hacks to Step Up Your Merch Game

Merchandise through WinRed is a proven fundraising tactic: $250 million has been raised through WinRed’s merchandise feature, with over 5 million products purchased and a 32% higher average donation.

WinRed’s Zero-Touch merchandise platform makes it possible to turn local outrage, statewide pride, and conservative principles into message amplification, money, and data - without risk.

Here are 6 hacks to step up your merch game on WinRed:

1. Boost Messaging with Merch
2. Combine Merch with the Nudge Widget to push donors higher
3. Use Require Recurring to Offer Merch & Boost Recurring File
4. Utilize Merch Tiers on Donation Pages
5. Maximize Revenue with Storefront Additional Amount
6. Offer Membership Cards on Donation Pages

1. Boost Messaging with Merch

Merchandise flips the script on one-size-fits-all fundraising and messaging tactics. A hat, shirt, or mug tied to a specific local or statewide issue does three powerful things at once:

• It amplifies your message
• Raises money
• And captures donor data from supporters who care enough to act.

Here are a couple of great examples from the Republican Party of Florida and the Republican Party of Texas:

2. Combine Merch with the Nudge Widget to push donors higher

Designed to increase the total donation amount while a donor is actively giving on your page, the Nudge Widget is WinRed's newest widget on the platform.

Pair the Nudge Widget with merchandise to nudge donors to a higher amount, and in return, receive a merch item that triggers an order once the higher amount is selected.

The Nudge Widget raises you 5% more when donors select amounts lower than $50.

Add the Nudge Widget to all of your pages. Check it out here.

3. Use Require Recurring to Boost Your Monthly File

Require a donor to make their gift recurring to qualify for a merchandise item on a donation page. This is a great way to incentivize donors to opt in to recurring donations while offering merchandise.

The results of the requirement are dramatic:

• 927% higher recurring opt-in rate
• 15% lower cancellation rate vs. standard pages
• 51% higher dollars raised per subscription

Try out Require Recurring on your WinRed account today.

4. Utilize Merch Tiers on Donation Pages

Designed to upsell your donors on a donation page, WinRed’s Merchandise Tiers let you offer multiple merchandise options on one page.

A page could offer a $10 Bumper Sticker, a $25 Yard Sign, and a $50 Shirt, giving donors several options and potentially driving average donation amounts higher.

Get started with Merchandise Tiers today.

5. Maximize Revenue with Storefront Additional Amount

Prompt donors to add an additional donation amount to your campaign or organization when they check out on your WinRed storefront.

This feature alone has raised over $4 million for Republican candidates and committees.

Check out this and other storefront settings here.

6. Offer Membership Cards on Donation Pages

Membership Cards are the single best-selling merch item on the platform. The average donation is $49, production costs are low, and they stack perfectly with Merch Tiers and Require Recurring for a full sustainer program.

Create your membership card with WinRed today.

Questions? Reach the WinRed merch team at merch@winred.com.

Get started wth merchandise for your campaigns or organization here.

Ready to win with WinRed? Sign up here or join an upcoming webinar here.