How WinRed’s Donor Profiles Accelerate Fundraising

WinRed’s Donor Profiles, which allow Republican supporters to securely save their payment information and giving history inside the WinRed ecosystem, have a massive impact on fundraising. Not only are they a simple convenience feature that reduces friction, but donors who use saved profiles represent the highest-intensity supporters that GOP campaigns can reliably re-engage.

The latest year-to-date data shows the system is driving material increases in revenue performance

• 48% increase in dollars raised per email
• 73% increase in total charges per email
• 110% increase in upsell revenue
• 247% increase in merchandise revenue
• 78% increase in conduit giving
• 24% higher average contribution

Across every major measurable metric, donors with profiles outperform, and every campaign on WinRed stands to benefit.

Dynamic Amounts Raise 103% More

There are even more benefits that campaigns can enable downstream of Donor Profiles. For instance, if campaigns leverage one of our most advanced features, Dynamic Amounts, they can customize the donation amounts displayed based on a donor’s historical behavior, enabling more precise asks that drive higher average gifts and stronger lifetime value. Donor profiles drive this. 

In 2025, dynamic amounts outperformed static amounts in control groups by 103.2% in dollars raised per view.

More Campaigns on WinRed Means More Donor Profiles

January marked WinRed’s largest growth month in history. The platform now supports over 7,500 Republican campaigns following a record month of onboarding, with 74% of newly added accounts in January coming from state-level Republican candidates and organizations. This growth dynamic is compounding: more campaigns bring in more donors who create more Donor Profiles.

• More campaigns mean more new donors entering the platform.
• More new donors create more Donor Profiles.
• More Donor Profiles give more and unlock more advanced optimization tools for campaigns.

The data is clear: as WinRed grows, it is not simply processing more transactions — it is identifying and activating the highest-value donors inside the Republican ecosystem to help candidates raise more and win.