WinRed Campaigns See 5% Drop in Churn After Recurring Retention Launch

WinRed’s new Recurring Retention feature is already delivering strong results: Campaigns using WinRed are experiencing a 5% reduction in churn across their recurring donor files.

Rather than canceling outright, donors are now choosing to pause their subscription for a month, adjust the frequency, or simply maintain their existing commitment. 

By giving donors control and transparency, WinRed is helping campaigns build durable revenue pipelines that support smarter planning and sustained growth.

Recurring Retention is enabled on all WinRed accounts. Learn more here.

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