Donors Can Now Skip, Adjust, or Keep Their Subscriptions with Recurring Retention

Recurring Retention is officially live, giving donors the flexibility they want and keeping more recurring supporters engaged with campaigns. 

Why Recurring Retention

Recurring donors are the lifeblood of any campaign, nonprofit, or organization. They provide steady income, enable smarter budgeting, and increase overall donor lifetime value. 

Recurring Retention is built to help you:

•  Reduce churn and keep more donors active
  
  
• Give donors more control over their giving
  
  
• Raise more and win through stronger, more sustainable support

What’s New

With Recurring Retention, donors now have options when they go to cancel their recurring contribution, turning a potential cancellation into an opportunity to stay involved.

Donors can now:

• Skip a month — Pause their recurring gift for one month instead of canceling altogether.
  
  
• Change frequency — Adjust their giving schedule (for example, monthly → quarterly or annually) to fit their budget.
  
  
• Keep current subscription — Confirm and stick with their existing plan in just one click.
  
  

This means more flexibility for donors and fewer cancellations for campaigns.

Donors will automatically see these new options if they attempt to cancel their recurring subscriptions with any candidate or campaign. Read more about Recurring Retention here.

Ready to win with WinRed? Sign up here or join an upcoming webinar here.