WinRed is proud to launch the WinRed Resource Center. The resource center is a hub that includes actionable insights on foundational fundraising topics. It has explainers, examples, and templates on everything ranging from email copywriting to measuring and analyzing success. The resource center is the starting point for any campaign to build an online fundraising program.
Additionally, we are releasing The WinRed Podcast, which features conversations with top leaders in digital politics. Every episode explores lessons from past elections, applies them to today, and looks forward to how digital fundraising and political technology are changing how campaigns win.
Why is WinRed building this?
In 2021, the WinRed team traveled to dozens of events across 21 states to meet with and train Republican candidates and campaign staff. Additionally, we had more than 570 attendees at our online webinars and trainings throughout the year.
More than 4,000 campaigns and organizations currently use WinRed to raise money online, and our goal is to grow to 5,000 by the end of 2022.
No platform on the right has scaled this fast or this much. Because of our size, we have unique insights into campaigns at the Federal, State, and Local levels, and we can see areas of underinvestment across the party infrastructure. The most significant opportunity we see is to educate campaigns on the basics of online fundraising.
We know the best practices of the biggest campaigns, and we’re excited to share those through the WinRed Resource Center, webinars, live trainings, and the podcast.
At its core, WinRed is here to erase the Democrats’ small-dollar fundraising advantage and help Republican candidates raise more money and win more elections. It already provides campaigns with the best fundraising technology on the market and will now offer additional resources so Republicans at every level can build successful digital programs.