Campaigns are signing up for WinRed at record rates. From January to June in the past several off-years, we’re seeing a clear increase in the number of account signups on WinRed - nearly a 60% increase from 2021.
So far this year, 74% of new signups are state-level candidates – clear validation that WinRed is the go-to platform for conservative campaigns nationwide. But this isn’t just a trend – it’s a powerful signal for campaigns.
Republican campaigns are making digital strategy a top priority—and it’s clear that WinRed is the platform they’re turning to. The ongoing momentum in onboarding shows that teams understand winning today takes more than just a website or social presence. You need tools built to scale, drive performance, and raise money fast.
As Republican campaigns continue to grow and deliver strong results, WinRed is doubling down on innovation to keep that momentum going.
Up next: a major upgrade to our Page Builder—coming very soon. It’s a refreshed, more powerful tool that makes it even easier to create, manage, and optimize high-performing donation pages.
WinRed’s next big upgrade is on the way—but the results are already in. Campaigns using our platform are raising more, thanks to a feature set that’s built to deliver:
🔗 Slating: Easily route donations to multiple campaigns or committees with a single click—perfect for joint fundraising efforts or endorsing candidates.
🎯 Upsell Pathways: Empowering an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes
👤Petition Pathways: Allowing an organization to dynamically redirect leads from a petition to a donation page based on donor attributes and responses.
✍️ Money Pledges: Let supporters commit to future donations—useful for matching goals or momentum-building ahead of key deadlines.
💳 Cover Processing Fees: Let donors cover transaction costs so more of each gift goes to your campaign. 57% of donors opt in, boosting your bottom line effortlessly.
👕 Merchandise: Seamlessly offer branded gear and promo items that both raise money and build visibility.
💰 High Dollar Pages: Custom pages built for major donors, with a reduced 3.2% processing rate to keep more money in campaign accounts.
🧩 Widgets: Add widgets to any page or upsell to drive urgency, highlight impact, and boost conversions, increasing donor conversion rates by 7%. A must-have on every WinRed donation page.
As always, if you have feedback or ideas, we want to hear from you. Reach out to our team at support@winred.com
Ready to win with WinRed? Sign up here or join an upcoming webinar here