WinRed Raises $101 Million in First 190 Days
WinRed has successfully established itself as the major fundraising arm for the Republican party. As a result of the hard work from GOP leadership and ...
Three months ago, we launched WinRed with the goal of one day matching the capabilities of ActBlue, which has a 15-year head start.
As our first full quarter comes to a close this week, we’re proud to say that WinRed is off to a very fast start, helping GOP candidates and committees raise more than $30 million on the platform over the past three months.
The $30 million raised on WinRed in the 3rd Quarter came from a total of more than 639,000 donors in all 50 states – with an average contribution of $46.03.
WinRed’s First Full Quarter = ActBlue’s First Three And A Half Years
Putting these results in context, WinRed has now raised more money in its first three months of existence than ActBlue raised in its first three and a half years.
Pelosi’s Impeachment Inquiry Is Fundraising Boon For WinRed + GOP
Turning major news events into big-time fundraising numbers is a key goal of WinRed – and we had a super-charged example of that last week after Nancy Pelosi announced an impeachment inquiry against President Trump.
In the six days since Pelosi’s impeachment announcement, WinRed raised over $11 million, including hundreds of thousands of dollars to House GOP “nominee funds” — funds raised and ready for Republican challengers to targeted pro-impeachment Democrats like MI-08 Rep. Elissa Slotkin from Michigan. As Politico reported last week:
Republicans had long lacked a centralized apparatus that allowed them to engage in the kind of digital fundraising they did on Tuesday. The appeal allowed givers to evenly split their donations — a process known as conduit fundraising — to Trump and Slotkin’s GOP opponent with a click of the mouse.
WinRed Embraced By State Parties + Campaigns, Merch Innovation Continues
In just 90 days, WinRed has become the dominant online fundraising platform on the right.
WinRed is on a path to match ActBlue’s incumbent usage rate within six months of launching – an important benchmark for the platform’s future success.
Since June, over 600 campaigns have requested an account, and WinRed has been adopted by 92% of Republican State Parties, 76% of GOP Senators, and just recently hit 60% of GOP House Members.
WinRed also provides key features that ActBlue does not: like integrated petition and survey pages and a zero-touch plug-and-play merchandise platform. These are important tools that candidates are already using to diversify their small-dollar outreach and expand their donor bases.
A prime example of the impact of WinRed’s merch platform is the “Impeach This” T-shirt designed by the Nevada Republican Party, which is now being sold by 22 state parties across the country through WinRed. This is WinRed in action — incentivizing creative and aggressive online fundraising across the GOP ecosystem:
WinRed’s first 90 days have been a success, and we’re looking forward to more achievements and innovations to come.