New Ways to Customize Your Upsells on WinRed

Upsells are a proven revenue generator for campaigns and organizations alike, and paired with some recent additions to them on WinRed, Upsells are the tool everyone should be using on their pages to raise more.

A staggering 35% of donors opt into an upsell when given the opportunity, and over $70 million has been raised by upsells alone this cycle, solidifying this feature as a required addition to any page on WinRed if you’re looking to raise more.

NEW: Cover Processing Fees on Upsells

Brand new to WinRed – you can now give donors the option to cover the processing fees associated with their upsell donation.

50% of donors choose to cover the processing fees for their donation on landing pages, suggesting that this new option on upsells will result in additional revenue for organizations and campaigns that choose to use it.

Recurring on Upsells

Display a Recurring Button on a Donation Upsell to give donors another opportunity to opt into a recurring donation. 

Previously, a donor could only opt into a recurring subscription on an upsell using the amount they contributed on the donation page.

Now, you can add a recurring checkbox or radio button to any donation upsell and the donor can choose what dollar amount they would like to subscribe to on a recurring basis.

Merge Parameters

WinRed has a series of helpful URL parameters that you can use to customize your pages and upsells. This lets you personalize the call to action on an upsell with a donor’s first name and state, as an example. 

Upsell Pathways

WinRed’s Upsell Pathways feature has had a massive impact on a campaign’s ability to personalize what different donors see through an upsell flow.

Upsell Pathways allow an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes, such as a user’s giving history or how they fill out a donation page. 

Here are a few examples of how you can use Upsell Pathways:

• Slate with Other Candidates Based on Location: If a donor lives in a specific state, you can upsell to candidates in that state. This is a huge boost for conduiting as you can connect donors with other candidates that are more relevant to them.

• Target In-District Donors: You can display different upsells to donors in your district vs. donors that are out of your district or state. A great example here is using our Volunteer Upsell for donors in your district since they are local and more likely to help out as opposed to someone who lives far away.

• A/B Testing: Upsell pathways will let you split traffic between two upsells to see which performs best.

More use cases for Upsell Pathways here.

WinRed has a dozen different types of upsell opportunities for you to add to your pages. Whatever you are looking for in an upsell, we have options for every need.

Upsells should be a key part of your campaign’s digital strategy and should be added to every page you make on WinRed. Our team is here to help with any questions you may have – reach out anytime at support@winred.com.

• Read more about upsells 
• Join an advanced webinar training

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.