Video Pages One Year Later
A year ago, we launched a brand new page type on WinRed: Video Pages. These pages let donors watch a video and give to a ...
Upsells are a proven revenue generator for campaigns and organizations alike, and paired with some recent additions to them on WinRed, Upsells are the tool everyone should be using on their pages to raise more.
A staggering 35% of donors opt into an upsell when given the opportunity, and over $70 million has been raised by upsells alone this cycle, solidifying this feature as a required addition to any page on WinRed if you’re looking to raise more.
Brand new to WinRed – you can now give donors the option to cover the processing fees associated with their upsell donation.
50% of donors choose to cover the processing fees for their donation on landing pages, suggesting that this new option on upsells will result in additional revenue for organizations and campaigns that choose to use it.
Display a Recurring Button on a Donation Upsell to give donors another opportunity to opt into a recurring donation.
Previously, a donor could only opt into a recurring subscription on an upsell using the amount they contributed on the donation page.
Now, you can add a recurring checkbox or radio button to any donation upsell and the donor can choose what dollar amount they would like to subscribe to on a recurring basis.
WinRed has a series of helpful URL parameters that you can use to customize your pages and upsells. This lets you personalize the call to action on an upsell with a donor’s first name and state, as an example.
WinRed’s Upsell Pathways feature has had a massive impact on a campaign’s ability to personalize what different donors see through an upsell flow.
Upsell Pathways allow an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes, such as a user’s giving history or how they fill out a donation page.
Here are a few examples of how you can use Upsell Pathways:
More use cases for Upsell Pathways here.
WinRed has a dozen different types of upsell opportunities for you to add to your pages. Whatever you are looking for in an upsell, we have options for every need.
Upsells should be a key part of your campaign’s digital strategy and should be added to every page you make on WinRed. Our team is here to help with any questions you may have – reach out anytime at support@winred.com.
Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.