Write Great Fundraising Emails

Email is one of the cheapest and most efficient ways to reach your supporters and donors directly. Here are five things every fundraising email needs to be effective

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Budget More, Spend More, Raise More: Gary Coby’s Campaign Essentials

Gary Coby breaks down how to run a great digital fundraising program. Here are the top three takeaways from The WinRed Podcast.

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Build a Community with a Cause: Eric Wilson’s Key Insight

Eric Wilson discusses how campaigns can use political technology to win more elections. Here are the top three takeaways from The WinRed Podcast.

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Approve Content Every Day: Zac Moffatt’s Fundraising Secret

Zac Moffatt talks about what makes campaigns successful today and where they’re going in the future. Here are the top three takeaways

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Optimize Donation Pages with Widgets

The top-performing pages on WinRed use Widgets. These are enhancements that can be added to a page or upsell in minutes. They increase urgency and lead to higher conversion rates.

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Add Upsells to Boost Your Fundraising

Upsells allow you to make additional asks after an initial donation is made. 15% of donors accept an Upsell and they are a great way to offer merch, support other candidates, and more.

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Create a Budget to Grow Your Fundraising

Building a successful fundraising program takes time and consistent investment. Setting a budget ensures you have a plan to grow and see the returns well before election day.

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