WinRed Blog | ryan (3)

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Why Amazon’s AWS Outage Didn’t Affect Republican Fundraising on WinRed

Infrastructure matters. That's why WinRed has invested time and resources into making sure our system is designed to withstand issues that arise.

Holiday Merch & New Products Added to the WinRed Catalog

WinRed introduced new merchandise to give campaigns fresh ways to engage supporters and boost fundraising. The latest catalog update adds new Pre-Designs and MerchRaise ...

NRCC Patriots Driving Massive Fundraising Growth in 2025

The NRCC Patriots are delivering staggering growth across every key metric with their fundraising hauls on WinRed so far this year:

WinRed Welcomes Three New Board Members: LaCivita, Fabrizio, Lira

WinRed is pleased to welcome three new members to the WinRed Board of Directors: Chris LaCivita, Tony Fabrizio & Matt Lira.

Membership Cards Dominate Q3 as WinRed Merch Continues Its Popularity

Merchandise for WinRed accounts continues to attract donors as campaigns and organizations brainstorm creative and new ways for their donors to support Republican ...

Small-Dollar Conduiting Nearly Doubles Since Last Midterms

Simply put, conduiting is fundraising together. It is an essential tool for Republicans made possible by WinRed, enabling campaigns to invest in one another and ...

GOP Unity Forces Google to Back Down

WinRed exists not only to process contributions but to protect the Republican Party’s ability to raise money and reach voters online. Our shield logo is deliberately a ...

Dynamic Amounts – Now Faster Than Ever

Boost donor giving without creating more work with Dynamic Amounts. With recent speed and performance improvements, WinRed makes it easier than ever to personalize ...

Introducing Recurring Retention: Empowering Donors, Reducing Churn

Recurring donations are vital for every campaign, with congressional recurring files up 125% last cycle compared to 2020. WinRed’s upcoming Recurring Retention feature ...

Contact Card Upsell: Keep Your Donors Connected Without the Spam Risk

At WinRed, we’re always looking for ways to help campaigns and organizations build stronger, lasting relationships with their supporters. That’s why we’re excited to ...

Republicans Win with WinRed

Republican candidates who win elections and raise more money overwhelmingly choose WinRed. We are a platform made by Republicans for Republicans, and our track record ...

The WinRed Effect: WinRed’s Impact on the Small Dollar Ecosystem

For years, Democrats had a commanding lead in digital fundraising thanks to ActBlue. It was a serious gap—one that left Republican campaigns scrambling to catch up ...

The Dramatic Increase in Page Building Activity on WinRed

Since its inception, the use of WinRed’s fundraising tools has grown rapidly as Republican campaigns have turned to digital strategy. From pages and widgets to upsells ...

Digital Momentum: Campaigns Choose WinRed in Record Numbers

Campaigns are signing up for WinRed at record rates. From January to June in the past several off-years, we’re seeing a clear increase in the number of account signups ...

Introducing WinRed’s All-New Page Builder: Simpler, Faster, Smarter Fundraising

At WinRed, we’re on a mission to empower conservative campaigns and organizations with the best-in-class digital tools for fundraising success. Today, we’re excited to ...

Coming Soon to WinRed: Bulk Add Page Tags

WinRed began 2025 by releasing Page Tags — a powerful new organizing tool allowing you to group pages and better sift through the pages in your account.

Page Tags: WinRed’s Powerful New Organizing Tool

WinRed is hitting the ground running in 2025 with a brand new organizing tool to save you time - Page Tags.

2024 Cycle Recap - $1.8B Raised By Republicans

Since its inception in 2019, WinRed has become the go-to platform for Republican candidates and organizations nationwide who want to maximize their online fundraising ...

What Are Nominee Funds and How Do they Help Win the 2026 Midterms?

A Nominee Fund is a special fundraising vehicle that allows donors to directly support the eventual winner of a GOP Primary.

New Ways to Customize Your Upsells on WinRed

Upsells are a proven revenue generator for campaigns and organizations alike, and paired with some recent additions to them on WinRed, Upsells are the tool everyone ...

Video Pages One Year Later

A year ago, we launched a brand new page type on WinRed: Video Pages.

WinRed Speeds Up Payouts for all Candidates

WinRed is speeding up payouts for conduit accounts across the platform in the coming weeks. This provides a big boost for candidates heading into the final stretch, ...

Do More with Less: Work Quicker with These WinRed Features

WinRed’s newest and upcoming releases focus heavily on efficiency and the best ways to save users time on the platform.

Now Live: Better Product Searching in the Merchandise Tab

WinRed accounts now have new search functions and filters in the Merchandise Tab. This is useful for campaigns and organizations to help sift through their merch items ...

Process Donations Directly in Your WinRed Account with Virtual Terminal

Processing donations on WinRed got even easier with the launch of Virtual Terminal.

WinRed Sets Records with Trump Fundraising Haul

President Trump’s unprecedented fundraising haul at the end of May broke fundraising records. WinRed was launched in 2019 and these two days were by far the biggest on ...

WinRed Launches Advanced Features Webinar Series

We are launching a new webinar series designed exclusively for our advanced users. This series will delve into the most advanced features of WinRed, offering insights to ...

5 Enhancements to Pathways Released

In the last year, we rolled out two game-changing features called Upsell Pathways & Petition Pathways. These allow you to direct donors from petition pages to ...

What’s Next: 6 Updates Coming Soon from WinRed

WinRed started 2024 by adding several big updates to the platform designed to bring more fundraising power to everyone's programs. Some of those big features were: ...

April Product Wrap Up

April was a big month for us! We deployed our latest major personalization feature — Upsell Pathways!

We Overhauled Media Management on WinRed

Since WinRed’s launch, thousands of images have been uploaded to the platform. For some accounts, that means they have to be able to sift through images uploaded all the ...

A/B Test Every Step of the Donor Journey on WinRed

A/B testing is essential to any digital fundraising program to determine what works and improves results. That’s why WinRed added an entire suite of testing tools that ...

FIRST LOOK: 6 Ways You Will be Able to Use Upsell Pathways

In the coming weeks, we are gearing up to launch Upsell Pathways, our 3rd major Personalization Feature. This adds considerable power to WinRed, letting you dynamically ...

4 Stats Showing the Power of Our Latest Merchandise Update

WinRed’s integrated zero-touch merchandise program has completely upended how campaigns and organizations offer merchandise to their supporters.

Practical Ways to Use Our Custom Field Results Widget

WinRed’s latest widget release adds a new way to engage your donors through surveys and polls.

Unlocking the Power of Recurring Donations with Merchandise

WinRed's Zero-Touch Merchandise has become a key fundraising tool for Republican and Conservative campaigns and groups. Our easy setup and no upfront costs make it ...

Introducing Control Groups — An Enhancement for Dynamic Amounts

The launch of Dynamic Amounts across the platform unlocked a powerful, new tool that allows campaigns to customize donation button amounts based on the individual donor ...

WinRed Expands Access to the Auto-Block Feature

Raising a lot online means campaigns need ways to efficiently manage their donors. That's why we created our Auto-Block feature and recently made it available for every ...

WinRed's New Media Library is Now Live

Sophisticated fundraising programs are constantly making and adding new images. Whether it's for pages, upsells, storefronts, or the many other ways images can be used ...

WinRed Adds Enhanced Donation Filtering

WinRed added more functionality to our reporting tool, allowing you to analyze your donations quickly.

The Biggest Features WinRed Added Ahead of the 2024 Cycle

Our team was busy in 2023 — we made more deploys and pushed more new features than in 2022.

Sneak Peek: 4 New Features Coming Soon

After rolling out Dynamic Amounts and Petition Pathways, WinRed is getting our next set of feature updates ready to go. We have some ease-of-life updates, updates to ...

Tips for Getting Started with Dynamic Amounts

WinRed recently announced a series of powerful features focused on personalization and we recently released one of these features called Dynamic Amounts.

WinRed Announces 3 Major Personalization Features Ahead of the 2024 Election

When WinRed launched in June 2019, the goal was clear: counter ActBlue’s online fundraising advantage by quickly scaling a donation platform to thousands of campaigns.

The New Confetti Widget + 5 Other Key Widgets for Your Pages and Upsells

Widgets are enhancements you add to a page or upsell to drive urgency, show impact, and increase donor conversion rates.

ACCESS GRANTED: New WinRed User Permissions

What's New: We added two new permission levels to give you even more control over who has access to different parts of your WinRed Account. My Pages: These users can ...

We Just Increased Landing Page Speed by 15%

We deployed some backend updates that improved page speed by 15% for all landing pages. Faster page speed leads to more money raised and there are three main metrics ...

NEW: Updated Page Search Functionality

We upgraded the search functionality on the Pages tab to make it easier to find what you're looking for. This is perfect for accounts that have built a ton of pages.

How to Securely Send Your WinRed Data

WinRed provides easy and flexible integrations that securely send your data to other CRM, email, SMS, and data platforms.

3 WinRed Storefront Features That Help You Raise More

Every account on WinRed gets a free Storefront to offer custom merchandise to its supporters.

8 Ways to Personalize WinRed Pages With Merge Parameters

WinRed Merge Parameters make it easy to personalize and customize the text a donor sees on your pages and upsells.

PRIVATE MEMO: New Updates to Password-Protected Pages

Any Donation, Petition, High Dollar, or Video Page on WinRed can be password-protected to keep it private.

Thermometer Widget + 3 more WinRed Features are LIVE

The WinRed team just released four new features to help your digital fundraising:

40% of Donors Give an Additional Gift With This New WinRed Feature

WinRed’s Zero-Touch Merchandise program makes it easy for campaigns to offer custom products on Donation Pages, Upsells, and a virtual Storefront with zero risk.

4 Amazing Stats That Show The Power of WinRed’s Network Effect

WinRed has millions of donor accounts, and more are added every day.

NEW: Donation Stream Widget Upgraded

We just made a big update to the popular Donation Stream Widget, adding more flexibility and customization.

Do It Live! WinRed Video Pages Let Donors Give During Live Stream Events

Video Pages are a unique new WinRed feature that allows campaigns to engage with supporters and raise money.

Announcing: WinRed Academy to Train the Next Generation of Digital Marketers

With 2024 right around the corner, WinRed is launching its first online training program and certification to help every digital staffer learn how to use the platform.

10 Key WinRed Features For Compliance Users

WinRed has special features to help compliance users get the reporting data they need and process different types of donations.

WinRed Deploy Notes - 7/14/23

Check out what the WinRed Team deployed this week. ⬇️

5 WinRed Updates to Make Your Life Easier

The WinRed team released a bunch of new features that you should know about:

WinRed Experiments with Tips

After two election cycles, we know what it takes to counter ActBlue and provide a secure, reliable donation processing platform for Republicans and Conservatives.

How an Oregon State Rep. Created Award Winning Merchandise

WinRed’s Zero-Touch merchandise setup means you pick your products, upload your designs, and start selling merch. There’s no need to buy in bulk, and WinRed’s partners ...

WinRed Processes $1.2 Billion in 2022 Cycle, Raises More per Donor than ActBlue

WinRed has become the centralized home for donors supporting GOP candidates and committees: 2.5 million donors gave $1.2 billion to fuel Republican campaigns in the 2022 ...

GOP House & Senate Campaigns Raised 50% More Online This Cycle Compared To 2020 Cycle

Good afternoon,

NRSC Tested WinRed Petition Pages and Raised Six Times More

Growing your email list is the best way to build a top digital fundraising program quickly, and WinRed Petition Pages help you capture new leads and raise you 500% more.

What You Need to Know About WinRed

How Lindsey Graham Raises Money Online for the Top Senate Races in America

Lindsey Graham is ahead of the game and using a tactic that Democrats have used for years to help boost their candidates: Slate Fundraising

WinRed Processes $325.6 Million Through June, $155.8 Million In Q2

WASHINGTON, D.C. – WinRed processed $325.6 million during the first half of 2022, 28% more than the first six months of 2021. Almost 1,500 campaigns and committees have ...

On Third Anniversary, WinRed Marks Nearly $3 Billion For Over 5,000 Campaigns

WinRed today is marking its three-year anniversary as the premiere online fundraising technology platform utilized by Republicans.

WinRed Processes $170 Million in Q1, Over 4,500 Campaigns on the Platform

WASHINGTON, D.C. – WinRed processed $169.8 million during the first quarter of 2022, 37% more than Q1 2021. Over 4,500 campaigns and organizations use WinRed today, with ...

How The North Carolina State Party Built an Online Powerhouse With WinRed

The North Carolina Republican Party is consistently one of the top Republican state parties on the platform.

The 5 Keys to Writing Great Fundraising Emails

Email is one of the cheapest and most efficient ways to reach your supporters and donors directly. For years, Dems have used email marketing to build and power their ...

How WinRed is Helping the GOP Gear Up for Elections

WinRed is proud to launch the WinRed Resource Center. The resource center is a hub that includes actionable insights on foundational fundraising topics. It has ...

How WinRed’s Zero-Touch Merchandise Solution is a Campaign Game Changer

WinRed has revolutionized how campaigns and organizations use merchandise.

WinRed raises $559 million in 2021, over 3,200 campaigns and organizations use the platform today

WASHINGTON, D.C. – WinRed announced today that it processed $559 million in 2021, including $158 million in the fourth quarter. Over 3,200 campaigns and organizations ...

4 Ways to Upgrade Your WinRed Fundraising with QR Codes

WinRed now makes it easy to create QR Codes for your Donation Pages, Petition Pages, and Storefronts.

WinRed Announces Lower Fee Structure Following Record Success

WASHINGTON, D.C. – WinRed announced today that it is reducing its prices. Starting in January 2022, WinRed will move from a 3.8% + 30 cents per transaction model, to a ...

WinRed Takes Legal Action Against Democrat Attorneys General

WASHINGTON, DC – WinRed released the following statement today after taking legal action in response to an unlawful, partisan, and hypocritical inquiry into WinRed by ...

How to Use WinRed to Fundraise From Live Events

Events bring out your most active supporters. If they're willing to show up in person, they’re likely to be the best advocates you can find.

The 4 Keys to Raising More on WinRed

40% of the $2.2 Billion raised on WinRed in 2020 came from features no one else has. The most successful WinRed pages all share some key traits which take their ...

How Lindsey Graham helps raise money for Tim Scott

President Joe Biden’s Joint Address to Congress was a big night for Senator Tim Scott who raised over $1 million after he gave the official response for the GOP.

State-level Slates are Here!

We are proud to announce that State-level Slate Pages and Upsells are here! These allow donors to give to multiple State-level organizations on the same page.

The Facts The NYT Ignored

Today, The New York Times published the latest in its series of concerted attacks against WinRed.

Why You Should Use Membership Cards in Your Fundraising

This is a big deal: Every campaign on WinRed can now offer custom membership cards. It's never been easier with our Zero-Touch E-Commerce program. Get started here!

Fundraising Breakdown Series: Elise Stefanik

Congresswoman Elise Stefanik’s team knows how to run a fundraising program online. They’re consistently one of the most powerful digital presences on the right, and when ...

3 Merchandise Updates to Enhance Your Fundraising

WinRed's Zero-Touch E-Commerce program makes it easy to sell merchandise and open a virtual campaign store.

How to Optimize Your WinRed Page With Widgets

The top-performing pages on WinRed use Widgets. These are enhancements that can be added to a page or upsell in minutes.

3 Ways YOU Can Help the GOP Keep the Senate

All eyes are on Georgia right now with Senators Kelly Loeffler and David Perdue heading into runoff elections, and they need all the help they can get in order for the ...

Meet The 13 (and counting...) GOP Women Who Just Won House Seats in 2020

Elise Stefanik (R-N.Y.), a rising Republican star who launched a PAC to elect more GOP women after the last election, said after votes came in this week, “The story of ...

WinRed: Zero to $1,000,000,000 in 15 Months

Today we’re proud to report that Republicans raised over $1 Billion on WinRed in its first 15 months since launching. What took ActBlue 12 years to accomplish, WinRed ...

Capturing Current Events with WinRed Merchandise

Increase your fundraising efforts by utilizing current events in your merchandise designs. WinRed’s Zero-Touch Merchandise program handles product set-up, donor support, ...

WinRed's August 2020 Breakdown

Money Raised: In the month of August, WinRed raised $206.1M for hundreds of GOP candidates across the country.

GOP Tweet Reveals Textbook Way to Enhance Grassroots Support

Recently on Twitter, GOP candidate Tom Kean (NJ-07) showed supporters exactly how easy it is to become part of and amplify support for his election.

Candidate of the Week: USAF Vet Anna Paulina Luna (FL-13)

Anna Paulina Luna (FL-13) has been named Donald Trump Jr.’s MAGA Candidate of the Week! BIO (Meet Anna):

5 Examples of Top-Performing Campaign Merchandise on WinRed

Winning campaigns need dynamic fundraising strategies. That’s why GOP candidates and committees are maximizing donations with WinRed’s Zero-Touch feature. Storefronts ...

5 Republicans Running to Make a Difference at the State Level

State representatives provide strong leadership and legislation directly for local constituents. Across the country, Republicans are working hard to bring jobs and ...

Senator Young & Rep. Emmer: The GOP Fundraising Myth and the Change in 2020

There once was a myth that Republicans couldn’t raise money online. Everyone from candidates to operatives to the media bought into it - mostly because it was easier ...

The WinRed Effect on GOP Fundraising in Year One

WinRed launched a year ago to give GOP candidates best-in-class fundraising technology. We've seen incredible growth, with hundreds of millions of dollars going to ...

The WinRed feature that’s found over $5,000,000 ‘in the couch’ in the last 6 months For GOP Campaigns

We’re marking our one-year anniversary with a series of blog posts about how our features are changing the online fundraising game.

3 Stats Show Offering Merchandise With WinRed is a No-Brainer

We’re marking our one-year anniversary with a series of blog posts about how our features are changing the online fundraising game.

Former Navy Pilot gives GOP strong signal with special victory in California

Former US Navy pilot Republican Mike Garcia won CA-25's special election to turn a blue House seat over to the GOP - the first flipped seat in California since 1988.

How Elise Stefanik & Dan Crenshaw Are Helping Bolster a Special Election On The Other Side of the Country

This past fall, Elise Stefanik (NY21) went from a rising GOP star to center-spotlight with her defense of President Trump in impeachment hearings.

Getting Started - The New WinRed Merchandise Catalog

WinRed is excited to announce the new WinRed Merchandise Catalog! Now you can create your own instant mock-ups using our Zero-Touch E-Commerce solution here. Just upload ...

WinRed Now Works at the State Level

WinRed is an online fundraising platform supported by a united front of the Trump campaign, RNC, RSLC, NRSC, and NRCC. It’s built on a proven fundraising technology and ...

WinRed for States FAQ

What is WinRed WinRed is an online fundraising platform supported by a united front of the Trump campaign, RNC, RSLC, NRSC, and NRCC. It’s built on a proven fundraising ...

Getting Started - The New WinRed Merchandise Catalog

WinRed is excited to announce the new WinRed Merchandise Catalog! Now you can create your own instant mock-ups using our Zero-Touch E-Commerce solution here.

WinRed Rides Wave of GOP Energy in $130 Million Start to 2020

Today we’re proud to report that Republicans raised 30% more on WinRed in the 1st Quarter of 2020 -- nearly $130 million -- than it did in its first two quarters ...

3 Ways to Boost Your Team Page

Let’s start off with CONGRATULATIONS for starting your very own WinRed Team Page.

Win Elections With WinRed Team Pages

Never before have conservative activists had the power to fundraise like this.

WinRed Raises $101 Million in First 190 Days

WinRed has successfully established itself as the major fundraising arm for the Republican party. As a result of the hard work from GOP leadership and President Donald ...

The WinRed Playbook

If you want to be creative and aggressive about online fundraising with WinRed then you need to check out our Playbook of fundraising ideas.

The Official 2019 Christmas Merch Catalog is Here

Gear up for Christmas with the official WinRed Christmas catalog. We're bringing you tons of festive merch options you can sell directly to your donors to boost your ...

WinRed’s First Quarter vs. ActBlue's First 3.5 Years

Three months ago, we launched WinRed with the goal of one day matching the capabilities of ActBlue, which has a 15-year head start.

By The Numbers: Here’s How WinRed Helped the Republican Win in NC-09

Republican Dan Bishop defeated Democrat Dan McCready in Tuesday’s special election in North Carolina’s 9th Congressional District. Bishop’s win was an important one for ...

First 90 Days of WinRed Shows GOP Rivaling ActBlue

Three months ago, we launched WinRed with the goal of matching the capabilities of ActBlue which had a 15-year head start.

Merchandise is Taking Over Politics Thanks to WinRed’s New Zero-Touch Platform

What is WinRed’s Merchandise Solution? WinRed designed a Zero-Touch e-commerce operation giving campaigns the ability to seamlessly offer merchandise to their donors.

President Trump Gives WinRed Its Name

WinRed is officially launched, offering a digital fundraising platform designed to serve as the GOP’s counterpart to ActBlue.

WinRed Launches New Online Fundraising Platform To Help Republicans Win In 2020

WinRed today announced the launch of its new campaign fundraising platform that will begin to revolutionize the way Republicans and center-right organizations raise ...

WinRed is Here!

What is WinRed? WinRed is an online fundraising platform supported by a united front of the Trump campaign, RNC, NRSC and NRCC. It’s built on a proven fundraising ...